He leads me in paths of righteousness for his name's sake.
I then did some deeper digging and realized that there are several scriptures where the author says something similar to what David was expressing in Psalm 23.
What I came to realize is that God must care greatly about keeping his name holy. In fact, we see this reiterated in the Lord's Prayer where Jesus is teaching his disciples how to pray.
Our Father who is in heaven, hallowed be your name.What we can gather from these verses is that God cares greatly about his name. That is why it is important for us to ensure we are keeping it holy. Not using it in vein ways that dishonor God.
3 For you are my rock and my fortress;
and for your uname's sake you lead me and guide me;
9 sHelp us, O God of our salvation,
for the glory of your name;
deliver us, and tatone for our sins,
for your uname's sake!
21 But you, O God my Lord,
deal on my behalf zfor your name's sake;
because your asteadfast love is good, deliver me!